Frase
Frase is an agentic AI-powered platform that streamlines research, writing, optimization, and performance tracking across both traditional search and AI answer engines. It’s essential for content teams aiming to scale SEO workflows while optimizing for emerging AI visibility.
See it in Action
What it does
Frase functions as an AI-driven content operations platform that performs market research, content brief generation, copywriting, SEO and GEO optimization, AI visibility tracking, and programmatic content scaling.
Its underlying technology includes an AI Agent with 80+ specialized skills, natural language workflows, SERP analysis, dual scoring for SEO and Generative Engine Optimization (GEO), AI search engine citation tracking, integration with multiple CMSs, and automation capabilities for content generation, governance, and monitoring. Frase solves content fragmentation by consolidating keyword research, brief creation, content drafting, optimization, and publishing into a single platform.
Key Features
- AI Agent with 80+ skills: Executes end-to-end tasks—from SERP analysis to drafting to optimization—via natural language requests, reducing tool switching and friction.
- SEO + GEO dual scoring: Measures content performance for both Google rankings and AI answer engine citations in real time, aligning optimization efforts across search paradigms.
- AI Visibility Tracking: Monitors citations across up to eight AI platforms (e.g., ChatGPT, Perplexity, Claude, Gemini) to inform visibility strategies beyond traditional search.
- Programmatic SEO & Content Atomization: Automates scaling via template-based generation of pages and repurposing long-form posts into social and email formats to multiply content ROI.
- Content Monitoring & Governance: Tracks decay, cannibalization, and E‑E‑A‑T scores; enforces brand voice, compliance, and approval workflows with integrated alerting and auto-fix options.
Who it is for
SEO Managers & Content Strategists: Use the AI Agent and dual scoring system to build and optimize content that performs in both Google and AI search engines.
Agencies & In-house Teams: Benefit from multi-seat plans, content governance, CMS integration, and volume content generation workflows to manage client or internal scaling.
Freelance Writers and Solo Creators: Leverage search-informed briefs, AI writing tools, SEO analytics, and visibility tracking in one platform to improve efficiency and output quality.
How it works
- Account setup: Sign up for a free 7‑day trial—no credit card required—and connect CMS, Google Search Console, or brands voice/profile.
- Research & brief generation: Enter a target keyword; Frase analyzes top SERP pages, extracts topics, headers, FAQs, and generates an editable content brief.
- Drafting and optimization: Use the AI Agent or in-editor 40+ AI writing tools to draft content. Real-time SEO + GEO score updates guide improvements as you write.
- AI visibility setup: Configure visibility tracking for supported AI platforms; dashboards show citation share and actionable insights.
- Governance & monitoring: Set brand voice rules, monitor content decay, cannibalization, and E‑E‑A‑T performance; receive alerts and auto-fix suggestions.
- Publishing: Push optimized content directly to integrated CMS systems; use programmatic templates for bulk publishing or content atomization workflows.
Pros
- Consolidates research, writing, optimization, and monitoring in a unified AI-powered workflow.
- Supports dual optimization across traditional SEO and AI search (GEO).
- Highly scalable: supports programmatic SEO, bulk content generation, and multi-content repurposing.
- Robust brand governance and content monitoring with automation and alerting capabilities.
Cons
- AI-generated drafts may require human editing for accuracy, depth, or domain-specific nuance.
- Advanced capabilities (e.g., multi-seat scaling, AI visibility across all platforms) require higher-tier or custom plans.
- Learning curve exists for optimizing governance, programmatic workflows, and brand voice configuration effectively.
Pricing Overview
Frase uses tiered subscription pricing coupled with pay-as-you-go document generation.
- Free Trial: 7-day full access trial, no credit card required.
- Starter Tier: Includes one user, limited content projects and AI visibility tracking, annually billed at a lower rate.
- Professional / Scale Tiers: Mid-tier plans with multiple seats, higher content volume, more AI platform tracking, CMS integration, and priority support.
- Enterprise: Custom seat counts, custom content project volumes, governance features, security, onboarding, and full AI visibility coverage.
- Pay-as-you-go Rank-Ready Documents: Available to any user; credits roll over and scale with volume usage.
Frequently Asked Questions
What is the difference between SEO and GEO in Frase?
SEO refers to ranking in Google, while GEO (Generative Engine Optimization) focuses on content being cited by AI answer engines like ChatGPT or Perplexity. Frase delivers a combined optimization score for both within one workflow.
How many AI platforms can Frase track for visibility?
Frase can monitor up to eight AI platforms including ChatGPT, Perplexity, Claude, Gemini, and others. Available platforms depend on the subscription tier.
Does Frase offer free usage or trial without payment info?
Yes. Frase offers a 7-day free trial with full access and requires no credit card to begin.
Can I publish content directly from Frase?
Yes. Frase integrates with CMSs such as WordPress, Sanity, Webflow, Wix, and its own Frase CMS, enabling direct publishing from the platform.
What are Rank-Ready Documents in Frase?
Rank-Ready Documents are fully optimized AI-generated articles that you can create on demand with click-to-publish readiness. They can be purchased outside of a subscription and credits scale with volume and roll over as needed.