Frase
Frase is an AI‑driven content optimization platform that merges SEO and AI‑search visibility within a unified workflow. It’s essential for teams needing topic research, drafting, optimization, publishing, and monitoring—all in one loop.
See it in Action
What it does
Frase is an integrated AI SEO and GEO (Generative Engine Optimization) platform. It serves content teams by combining topic research, AI‑drafting, optimization for both search engines and AI platforms, publishing, and ongoing monitoring in one system.
The platform interprets user prompts in natural language via the Frase Agent to execute end‑to‑end workflows—from SERP analysis to content briefs to fully drafted pages scored for both Google and AI visibility, and then published after approval. It also detects content decay and recommends fixes.
It solves a unified problem: bridging the gap between traditional SEO and emerging AI‑search visibility, reducing tool‑switching and accelerating high‑impact content delivery.
Key Features
- Frase Agent (AI Agent): Executes full content workflows—including research, drafting, SEO/GEO scoring, and publish prep—in a single natural‑language chat, reducing friction and tool‑juggling.
- Frase Answers (Visitor‑Driven Demand): Embeds on your site to capture real user questions as first‑party demand signals, feeding directly into content planning.
- SEO & GEO Draft Scoring: Scores content live for both traditional search and AI engine citation, surfaces content gaps and optimization suggestions pre‑publish.
- Content Guard & Monitoring: Automatically tracks page ranking decay and surfaces drafted fixes for your approval, helping preserve performance over time.
- CMS Integration & Content Hosting: Publishes directly to WordPress, Webflow, Sanity, Wix, or FraseCMS, retaining content ownership while streamlining deployment.
Who it is for
- SEO Managers & Content Marketers: Its end‑to‑end loop—from research to publish and monitoring—aligns tightly with SEO content workflow needs.
- In‑House Content Teams: The platform streamlines team collaboration and brand voice consistency across drafting, optimization, and publishing.
- Agencies & Multi‑Site Brands: Scale tier supports multiple domains, seats, and client‑ready reporting; Enterprise adds white‑label and advanced security capacities.
- Freelancers & Solo Creators: A lean way to generate SERP‑optimized briefs, articles, and ongoing content improvements without complex tool stacks.
How it works
- Account Setup & Trial: Sign up and begin a 7‑day free trial with no credit card required; trial includes credits for documents, research, and limited access to full features.
- Trigger Loop via Frase Answers: Install the Answers widget to capture visitor questions as content inputs.
- Brief & Draft: Use the Frase Agent via natural‑language prompts to generate a content brief, draft, and SEO/GEO score in one chat interface.
- Optimize & Approve: Review live scoring and hole analysis; make edits or allow the agent to learn tone from brand rules.
- Publish: Push content to your CMS or allow FraseCMS to host on your domain—nothing publishes without your approval (unless auto‑publish is enabled per content type).
- Monitor & Fix: Content Guard continuously monitors ranking decay and AI visibility; it drafts suggested fixes for your approval and republishing.
Pros
- Unified loop streamlining research, writing, scoring, publishing, and optimization.
- Dual‑visibility scoring for SEO and AI platforms increases future‑proofing.
- Natural‑language agent simplifies workflows and empowers non‑technical users.
- Strong CMS integrations preserve content ownership and support flexible deployment.
Cons
- Starter tier limits on articles and audit pages may restrict heavy use without upgrading.
- Auto‑publish must be enabled per content type and carries risk if quality guardrails aren’t configured.
- Advanced SEO/GEO signal depth may be shallower than specialized tools.
Pricing Overview
Frase employs tiered, usage‑based subscriptions offering increasing monthly quotas and autonomy:
- Starter: Base tier for solos with defined limits on seats, articles, audit pages, and monitoring features.
- Professional & Scale: Higher tiers with expanded quotas, seats, domains, auto‑publish capacities, content atomization, AI‑platform visibility, and client‑centric tools.
- Enterprise: Custom, scalable plan with white‑label portals, security integrations, SSO/SAML, dedicated support, API access, and custom usage caps.
All paid plans include a 7‑day free trial; billing offers annual discount and optional pay‑as‑you‑go overage settings to extend capacity.
Frequently Asked Questions
What is Frase Agent and how does it work?
Frase Agent is a natural‑language AI assistant that conducts topic research, generates briefs and drafts in your brand voice, scores content for SEO and AI visibility, and prepares publishing. You review and confirm every step, turning auto‑publish on only for trusted content types.
Does Frase optimize for AI search engines as well as Google?
Yes. Frase provides dual content scoring—SEO scores for Google and GEO (Generative Engine Optimization) for AI platforms like ChatGPT, Perplexity, Claude, and Gemini—highlighting optimizations to get cited by those engines.
What happens when my plan’s monthly limits are reached?
On Starter, your usage simply pauses—no surprise billing. On Professional and Scale, you can opt in for pay‑as‑you‑go overages, which then bill at cycle end.
Can Frase publish directly to my CMS?
Yes. Frase integrates with WordPress, Webflow, Sanity, Wix—or can host content via FraseCMS, all on your domain. Nothing is published without your approval unless you specifically enable auto‑publish for certain content types.
Is there a free plan available?
No permanent free tier exists. However, Frase provides a 7‑day free trial with no credit card required, offering limited credits for content documents and research.