Frase
Frase is an AI-driven content operating system that handles research, drafting, optimization, publishing, and monitoring in one unified workflow. It’s essential for teams needing scalable SEO and AI visibility management today.
See it in Action
What it does
Frase unifies content research, creation, optimization, publishing, and performance monitoring within one platform. Its core technology includes an AI “Agent” that receives natural-language briefs, researches competitors, drafts optimized content in your brand voice, scores it for both SEO (Google visibility) and AI search visibility (e.g., ChatGPT, Gemini), and prepares it for CMS publishing. This eliminates friction across traditional toolchains & ensures continual content performance oversight.
Frase also includes Frase Answers, a conversational widget embedded on-site that captures real visitor queries. These serve as first-party content signals, feeding directly back into the content loop so you can create precisely what your audience wants.
Content Guard monitors published pages for ranking or traffic drops, automatically drafts fixes, and republishes upon approval—helping prevent ranking decay proactively.
Key Features
- AI Agent (End‑to‑end drafting & optimization): Handles topic research, drafting, SEO/GEO scoring, optimization, and CMS publishing—all from one plain‑language brief. Adds speed, coherence, and consistency to content workflows.
- Frase Answers (First‑party question capture): Embedded widget that captures visitor queries as content signals—turning real demand into content opportunities.
- SEO & AI Visibility scoring: Live scoring of drafts against Google ranking metrics and AI search engines like ChatGPT, Perplexity, Gemini. Helps you bridge both discovery channels with one draft.
- Content Guard (Proactive content decay protection): Monitors live content for performance drops, proposes revision drafts, and republishes on approval. Maintains rankings without manual oversight.
- Custom AI Tools & Chrome Extension: Create branded templates (e.g., FAQ generator) and use browser plug‑in to refine copy (e.g., shorten, change tone) inline across apps. Enhances customization and writing efficiency.
Who it is for
Content Strategists & SEO Managers: Fits into content strategy workflows by turning real user demand into optimized drafts ready for SEO and AI visibility. They get precise scoring, gap identification, and prioritized revision paths.
In‑House Content Teams & SMB Marketers: Streamlines collaboration and content production via seat‑based roles, internal calendars, and CMS publishing. It embeds optimization and publishing into their daily flow.
Agencies & Multi‑site Brands: Supports scalable workflows across domains with client‑ready reporting, multi‑site monitoring, AI visibility tracking, and content repurposing. Enables efficient multi‑client operations.
How it works
- Sign up and start a 7‑day free trial—no credit card required. All core functionality is unlocked.
- Brief the Frase Agent in plain language (e.g., “Create a blog post on X in our voice”). Agent researches top-ranking content, drafts a brief, and generates content with integrated SEO and AI‑visibility scoring.
- Review the draft, see live SEO/GEO and AI scores, and address gap suggestions before publishing.
- Publish to WordPress, Webflow, Sanity, Wix, or FraseCMS with one click.
- Install Frase Answers on your site to capture visitor questions and feed them into new content briefs.
- Content Guard monitors live pages for performance decay. When detected, it drafts improvements and republishes with your approval—or auto‑publishes low‑risk edits if you opt in.
- Create custom AI Tools or use the Chrome extension to refine copy across platforms.
Pros
- Unified content loop—from research to publishing and monitoring
- Dual scoring for SEO and AI visibility in one draft
- Proactive content refresh with Content Guard
- Highly customizable via custom tools and writing‑assist extension
Cons
- No permanent free tier beyond trial—ongoing use requires paid plan
- Monthly generation/audit limits may constrain heavy users on lower tiers
- Publishing supports selected CMS only—others may require workarounds
Pricing Overview
Frase uses tiered subscription logic, with plans differentiated by volume (articles, audits, AI generations), seats, and automation. A 7‑day free trial is available.
- Starter: Entry‑level tier; limited seats, articles, audit pages, AI actions; includes core loop components.
- Professional: Mid‑tier; increased volume, multiple seats, content calendar, linking suggestions, broader AI visibility (adds Perplexity).
- Scale: Higher volume suited to agencies; additional AI engines (Claude, Gemini), repurposing features, client reports.
- Enterprise: Custom; supports white‑label client portals, SSO/SAML, API access, custom domains, dedicated support.
Annual billing typically grants ~20% discount vs monthly pricing. Pay‑as‑you‑go overages are available on higher plans but off by default.
Frequently Asked Questions
Does Frase offer a free tier?
Frase does not offer a permanent free plan, but you can try all core features under a 7‑day free trial with no credit card required.
Can Frase auto‑publish content?
Yes. Frase can auto‑publish content once it earns your trust for specific content types. Publishing is manual by default; auto‑publish is optional per type.
Which CMS platforms does Frase support?
Frase can publish to WordPress, Webflow, Sanity, Wix, or host your content via FraseCMS.
What is Content Guard?
Content Guard is Frase’s monitoring module—it watches live pages for Google ranking/traffic drops, drafts updates, and republishes with your approval or automatically if enabled.
What AI search engines does Frase track?
Frase tracks share of voice across AI search models including ChatGPT, Google AI, Perplexity, Gemini, and Claude (depending on plan level).