Frase
Frase is an AI-driven content optimization platform that enables efficient content research, drafting, and monitoring for SEO and AI search visibility.
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What it does
Frase is an AI-driven platform designed to streamline content optimization for SEO and AI search visibility. It automates SERP analysis, content research, and drafting processes while providing optimization scoring and content monitoring. Frase addresses two main challenges: efficient creation of data-supported content through automated briefs and optimization, and ongoing content monitoring to maintain search rankings and AI citations.
Key Features
- SERP Research & Brief Builder: Automates extraction of headings, questions, and topic gaps from top-ranking pages into structured briefs, saving content teams substantial research time.
- Dual SEO + GEO Scoring: Provides real-time optimization scoring for both Google search rankings and AI assistant visibility (e.g., ChatGPT, Perplexity).
- Content Guard & Publishing Loop: Monitors published content, detects performance decay, and drafts fixes, allowing for auto-publishing once approved.
- AI Visibility & Search Tracking Dashboard: Tracks brand mentions across AI platforms with metrics such as visibility score, average position, sentiment, and share-of-voice.
- AI Tools Library & Custom Templates: Offers 40+ prebuilt templates (e.g., blog titles, outlines, meta descriptions) and supports community and custom AI tool creation for tailored use cases.
Who it is for
Content Strategists & SEO Managers: Ideal for end-to-end content workflows including briefing, drafting, and optimizing for SEO and AI search.
In-house Marketing Teams: Enables scalable content operations with team seats, calendars, workflow automation, and AI visibility tracking.
Agencies & Multi-site Brands: Supports high-volume content creation across multiple client domains with client reporting, automation, and domain management capabilities.
How it works
- Sign up for a free trial to access full features including SEO, GEO scoring, AI tools, and publishing workflows.
- Use the SERP Research & Brief Builder to generate structured content briefs.
- Utilize the Content Editor with real-time optimization scoring for drafting content.
- Publish content via compatible platforms or FraseCMS, and utilize Content Guard for continuous optimization.
- Track AI visibility across platforms using the dedicated dashboard.
Pros
- Efficient SERP-to-brief creation workflow saves significant time.
- Integrated SEO and AI search visibility scoring aligns with evolving search behaviors.
- Continuous content monitoring and optimization with Content Guard feature reduces manual effort.
- Comprehensive AI Tools and customization options enhance workflow flexibility.
Cons
- AI-generated drafts still require editorial review for accuracy and tone.
- Following SERP-based guidance too closely can lead to derivative content.
- Higher pricing tiers may increase costs with additional features and volume needs.
Pricing Overview
Frase offers a tiered subscription model with options for monthly or annual billing, with a significant discount for annual plans. All plans include full AI Agent access, with differences based on volume, user seats, domains, and AI visibility tracking. A 7-day free trial is available for new users.
Frequently Asked Questions
Does Frase offer a free plan or trial?
Frase provides a 7-day free trial with full access to all main features. No credit card is required.
What platforms does Frase publish to?
Frase supports publishing to WordPress, Webflow, Sanity, and Wix, as well as hosting content through FraseCMS.
How does Content Guard work?
Content Guard monitors live content for performance issues, suggesting automated revisions and enabling continuous optimization.
What is AI Visibility tracking?
This feature tracks brand mentions across platforms like ChatGPT, providing metrics like position and sentiment over time.
Can I change my subscription plan?
Yes, you can adjust your plan at any time, with prorated adjustments or changes taking effect at the next billing period.