Frase

Frase is an integrated AI-powered platform that automates the end-to-end SEO content workflow—spanning topic research, competitive SERP analysis, AI-assisted drafting, optimization, and publishing. Leveraging SERP data, it distills competitor content into briefs, outlines, questions, and gap insights, then monitors live performance and content decay. Its unique dual-scoring system encompasses traditional SEO metrics and Generative Engine Optimization (GEO) for AI answer engines like ChatGPT, Gemini, and Perplexity. This “AI Agent” engine, backed by 80+ specialized skills, manages brief generation, optimization prompts, visibility tracking, and strategically surfaces “Fix/Boost/Fill” content opportunities.

• AI Agent with 80+ Skills: Automates research, briefing, scoring, and publishing workflows—reducing manual effort and maintaining editorial control. Provides strategic value as an always-on content strategist.
• Dual SEO + GEO Real-Time Scoring: Simultaneously evaluates content for Google ranking and AI engine citation readiness. Strategic value lies in future-proofing content visibility across search modalities.
• SERP Analyzer & Content Opportunities Dashboard: Extracts competitor headings, People Also Ask data, Reddit/Quora signals, and monitors existing pages—surfacing “Fix,” “Boost,” or “Fill” opportunities with estimated traffic impact, enabling data-driven editorial prioritization.
• AI Tools & Template Library: Offers over 40 structured templates (e.g., outlines, meta descriptions, blog intros) plus community-built tools for rapid content generation aligned with brand voice. Enables scalable, repeatable writing.
• CMS & Collaboration Integrations: Publishes to WordPress, Webflow, Wix, Sanity, or FraseCMS; supports brand voice controls, collaboration, and Google Docs exports. Strategic value: efficient team workflows and streamlined publish-to-live process.

• SEO Managers & Content Marketers: Fit well for editorial strategizing—from ideation to optimization—via automated briefs and SEO/GEO scoring workflows.
• Freelancers & Small Agencies: The AI Agent accelerates research, planning, and drafting per client project; briefs and workflows reduce manual work.
• In-House Content Teams: Collaboration tools, brand voice consistency, and visibility tracking (Fix/Boost/Fill insights) streamline multi-article pipelines across domains.
• Enterprise Content Ops: With SOC 2 compliance, SSO, white-label portals, multiple seat/domain support, and audit capabilities, it supports compliance, scale, and governance needs.

• 1. Setup / Onboarding: Create account and choose tier (Starter to Enterprise). Configure brand voice profile, connect CMS and optionally Google Search Console.
• 2. Keyword Input & Analysis: Input target keyword; Frase’s AI Agent runs SERP analysis (top 10–20 results), gathering headings, questions, wordcounts, domain authority, and forum signals.
• 3. Generate Brief / Outline: The Agent generates structured brief with H2/H3 outline, topic gaps, People Also Ask suggestions, and baseline SEO/GEO scores.
• 4. Draft & Optimize: Use built-in AI Tools or custom templates to draft; real-time SEO and GEO scoring feedback appears. Adjust content to improve both scores.
• 5. Content Opportunities & Monitoring: The dashboard tracks published content from Search Console; surfaces Fix/Boost/Fill suggestions by performance trends and decays.
• 6. Publish & Collaborate: Publish directly to integrated CMS or export. Use collaboration features for team editing. Content is AI-citable by design.

Frase offers tiered subscription plans structured by usage caps, seats, domains, and governance features:

• Starter: Entry-level self-serve plan with limited seats, domains, optimized article quotas, audit pages, and agent prompts. Includes full AI Agent and SEO/GEO capabilities. Ideal for solo users.
• Professional: Team-centric plan with more seats, domains, article quotas, historical data, and AI crawler monitoring. Best value for small teams.
• Scale: Designed for agencies, offering higher quotas, multi-channel creation, data exports, and stronger volume value.
• Enterprise: Custom plan with security compliance (SOC 2 Type II), SSO/SAML, white-label portal, dedicated support, custom limits, and API access. Pricing requires sales interaction.

Frase provides a free 7‑day trial with no credit card required. Pricing logic is usage-based (projects, audits, prompts), seat-based, and tier-dependent. Add-ons for extra seats or usage may carry additional fees.