Frase

Frase is an integrated content optimization platform built around a unified ‘research–create–monitor’ loop that handles topic research, content briefing, drafting, real-time scoring for traditional SEO and Generative Engine Optimization (GEO), CMS publishing, AI visibility tracking, and decay detection with automated fixes. This loop minimizes workflow friction and ensures context is preserved at every stage. (<a href="https://www.frase.io/features?utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)

Under the hood, Frase integrates SERP analysis, competitor data extraction, brand voice enforcement, and AI agentics to automate both strategic and executional tasks. It targets traditional search metrics while optimizing for AI-generated answer engines like ChatGPT, Perplexity, Gemini, Claude and Google AI platforms. (<a href="https://www.frase.io/pricing?via=blogrecode&utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)

• Unified content loop (Agent–Answers–Content layer): Enables seamless transition from visitor question capture to draft creation, scoring, publishing, and monitoring—all in one workflow, preserving context and reducing handoffs. (<a href="https://www.frase.io/features?utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)
• Dual SEO and GEO scoring: Provides real-time scoring of drafts for search engine ranking (SEO) and AI answer engine citation likelihood (GEO), helping users optimize for both. (<a href="https://www.frase.io/features?utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)
• Brand voice enforcement: Learns tone via voice profiles and applies preferred vocabulary or no-go terms across all content, maintaining consistency at scale. (<a href="https://www.frase.io/features/brand-voice?utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)
• Automated fixes for ranking decay (Content Guard): Continuously monitors published content for ranking or citation drops, drafts fixes, and allows republishing upon approval. (<a href="https://www.frase.io/features?utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)
• AI visibility tracking (Answers & AI Visibility): Tracks how often and where content is cited by AI search engines (ChatGPT, Perplexity, Claude, Gemini, Google AI) and alerts users to shifts in visibility share. (<a href="https://www.frase.io/features?utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)

Frase serves distinct professional personas by aligning with their workflows:

• SEO and content teams: Benefit from integrated brief creation, writing, scoring, and post-publish maintenance—all without context loss or tool switching.
• Freelancers and solo creators: Leverage the full content cycle in one platform—from brief to publish—with built-in voice consistency and optimization tools.
• Agencies and multi-site brands: Scale production via programmatic SEO, voice profiles per client, multi-domain monitoring, and AI visibility reporting under one workspace.
• Enterprise content operations: Use governance features, brand voice standards, SOC 2 Type II compliance, SSO, granular permissions, and portfolio-wide AI visibility to maintain consistency and security across teams. (<a href="https://www.frase.io/solutions/enterprises?utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)

The Frase user journey follows a precise sequence:

1. Setup: Define brand voice profiles, import style guidelines, connect CMS (WordPress, Webflow, Sanity, Wix, or use FraseCMS), and add Frase Answers widget to capture visitor queries. (<a href="https://www.frase.io/solutions/enterprises?utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)
2. Listen: Frase Answers captures real visitor questions and converts them into demand signals for content creation. (<a href="https://www.frase.io/features?utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)
3. Research: The AI Agent analyzes top-ranking SERP results, extracts comparable topics, headings, and questions, and builds a brief. (<a href="https://www.frase.io/features/agent?utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)
4. Create & Optimize: Ask the Frase Agent via plain language to draft in the brand’s tone. It writes content, applies SEO and GEO scoring in real time, and alerts you to gaps. (<a href="https://www.frase.io/features/agent?utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)
5. Publish: With approval, Frase publishes to connected CMS or FraseCMS, with metadata and formatting preserved. (<a href="https://www.frase.io/features?utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)
6. Monitor: After publication, Frase tracks SEO performance and AI visibility, alerts on deviations or citation shifts. (<a href="https://www.frase.io/features?utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)
7. Fix: If content performance drops, Content Guard drafts revisions and awaits your review before republishing. (<a href="https://www.frase.io/features?utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)

Frase offers tiered subscription plans with a consistent feature set across all levels. Differences lie in volume, team size, automation, and AI engine coverage. (<a href="https://www.frase.io/pricing?via=blogrecode&utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)

• Starter tier: Includes access for a single user on one site with limited monthly articles, audit pages, and visibility tracking. Suitable for freelancers and solo creators.
• Professional tier: Adds multiple seats, domain monitoring, content calendar, internal linking suggestions, expanded article and audit volume, AI crawler monitoring, and additional AI engine visibility.
• Scale tier: Targets agencies and high-volume teams with further scale on seats, domains, volumes, AI engines, report capabilities, and content repurposing tools.
• Enterprise tier: Custom plans with white‑label options, branded portals, SSO, SAML, dedicated support, and flexible usage limits for large organizations.

Every plan includes a 7‑day free trial with full access and no credit card required. Pricing logic is seat- and usage-based, with optional pay-as-you-go overage on mid-tier plans. Discounts apply for annual billing. (<a href="https://www.frase.io/pricing?via=blogrecode&utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)