Frase
Frase is an AI-powered SEO and Generative Engine Optimization (GEO) platform that automates research, draft creation, optimization and AI citation tracking—all within a single workflow.
See it in Action
What it does
Frase is an agentic SEO content platform that integrates traditional Google ranking optimization and AI search visibility (GEO) into one unified interface.
Its core engine comprises an AI Agent with over 80 specialized skills: it autonomously performs SERP analysis, content brief generation, AI-assisted drafts, dual SEO and GEO scoring, publishing, monitoring and content updates.
This multi-stage loop transforms the content workflow: from discovering ranking and AI citation opportunities, through creating in-brand, optimized content, to publishing and maintaining AI visibility over time.
Key Features
- AI Agent (80+ skills): Executes complex multi-step content workflows via plain‑language briefs—reduces manual research and speeds up briefing, drafting, and optimization.
- Dual SEO + GEO Scoring: Provides real‑time scoring for both traditional search and AI citation readiness, enabling content to rank on Google and be picked up by platforms like ChatGPT, Perplexity, and Gemini.
- SERP‑based Content Briefs: Generates structured briefs—headings, questions, topic gaps—by analyzing top-ranking pages and PAA sources to ensure content covers high-impact topics.
- AI Search Visibility Tracking: Monitors AI engine citations across platforms, alerts on visibility changes, and tracks share of voice in AI results.
- Content Atomization & Programmatic SEO: Repurposes content into multiple formats (e.g., social carousels, threads, newsletters) and enables large-scale page generation from structured data.
Who it is for
Content teams and agencies: Ideal for teams producing high-volume SEO content, offering efficiency gains in brief creation, drafts, and monitoring.
SEO professionals managing multiple sites: Supports audit, refresh strategies, and scalable workflows via content gap identification and AI visibility tracking.
Solo creators and SaaS marketers: Especially useful for those targeting AI search visibility—ensuring their content is optimized to appear in AI-generated answers.
How it works
- User inputs target keyword or brief instruction in the Agent interface.
- Frase Agent performs SERP analysis, extracts competitor insights, topics, headings, and questions.
- The platform generates a structured content brief with optimization guidance.
- User drafts content within Frase or exports to CMS/editor; live SEO and GEO scores update as the draft evolves.
- Content is published directly via integrations (WordPress, Webflow, Sanity, FraseCMS).
- After publication, Frase monitors ranking and AI citations, alerting on shifts.
- When performance drops, the Agent drafts updates; user reviews and publishes revisions, completing the continuous optimization loop.
Pros
- End‑to‑end automation of content workflow via AI Agent simplifies research, writing, and optimization.
- Real‑time dual scoring ensures content is optimized for traditional and AI search simultaneously.
- Robust visibility tracking across AI platforms offers early insights into content performance in AI ecosystems.
- Scalable features like atomization and programmatic SEO support content growth without linear effort increases.
Cons
- Less technical SEO focus—missing site crawl, Core Web Vitals, backlink audits; requires complementary tools.
- AI writing out‑of‑the‑box may need substantial editing for quality and tone consistency.
- Lower tiers can impose limits on documents, prompts, or AI tracking—which may constrain high-volume creators.
Pricing Overview
Frase uses subscription‑based pricing with tiered plans—Starter/Solo, Professional/Basic, Scale/Team, and Enterprise—with annual billing offering discounts and higher-volume allowances.
A 7‑day free trial is available (no credit card required), enabling evaluation of core functionality before purchase.
Base plans are limited by document quotas, user seats, AI prompts, and platforms tracked. Higher tiers unlock unlimited documents, expanded AI tracking, longer historical data, and features like content atomization, voice governance, and deeper integrations.
Frequently Asked Questions
Does Frase offer a free trial?
Yes. A 7‑day free trial is available with no credit card required, providing access to essential features so users can evaluate the full workflow before subscribing.
What is GEO scoring in Frase?
GEO (Generative Engine Optimization) scoring evaluates content’s readiness to be cited by AI platforms like ChatGPT or Perplexity. It measures clarity, structure, authority signals, and citations to boost AI‑search visibility.
Can I publish directly to my CMS from Frase?
Yes. Frase supports direct publishing to platforms like WordPress, Webflow, Sanity, Wix, or its own FraseCMS—eliminating the need to copy‑paste between tools.
What limits exist on lower pricing tiers?
Entry tiers (Starter/Solo) include caps on documents, AI prompts, and AI‑platform tracking. Higher tiers lift these limits, offer more historical data, and unlock advanced features like content atomization and brand voice governance.
Does Frase handle technical SEO audits like site speed or backlinks?
No. Frase focuses on content research, writing, optimization, and AI visibility; it does not include technical SEO diagnostics (e.g., crawl errors or site performance), so complementary tools are needed for full SEO coverage.