Frase

Frase is an agentic SEO and GEO content operations platform that consolidates research, writing, optimization, tracking, and publishing into one unified environment. It leverages an AI Agent with 80+ specialized skills to automate workflows such as SERP analysis, content brief creation, drafting, optimization, and content health monitoring. The platform merges traditional SEO with generative AI visibility—known as GEO—to help content rank on Google and appear in AI answer engines like ChatGPT, Perplexity, Gemini, and others.

Frase addresses common content team pain points: fragmented tools, manual research, content decay, and optimizing for AI citation. It enables fast, data-driven content creation, health tracking across CMS platforms, and strategic visibility in both search engines and AI bots.

• AI Agent with 80+ skills: Automates complex tasks—research, SEO/GEO optimization, writing, auditing—reducing manual workflow burdens.
• SEO + GEO combined scoring: Provides a unified optimization score for both Google search visibility and AI engine citation, enabling dual-channel optimization.
• AI Search Tracking: Monitors brand visibility across up to 8 AI platforms (e.g., ChatGPT, Perplexity, Gemini), with real-time alerts and share-of-voice data.
• Programmatic SEO & Content Atomization: Scales content production via templates, CSV data batches, repurposes long-form into multiple formats (social, email, video outlines) efficiently.
• Content Monitoring & Guard: Tracks content decay and autonomously fixes and republishes pages via CMS integrations like WordPress, Webflow, Sanity, Wix, and FraseCMS.

• Solo creators and freelancers: For independent writers seeking fast SEO+GEO briefs and outlines with minimal setup—ideal for short content workflows.
• Content teams and marketers: Teams needing centralized research, drafting, and optimization tools with collaboration and audit capabilities.
• Agencies and publishers: Organizations producing high volumes using programmatic SEO, bulk page publishing, and content governance at scale.

1. Account setup: Start with a 7‑day free trial (no credit card) and select a plan (Starter/Professional/Scale/Enterprise).
2. Research phase: Input a keyword or query. Frase’s AI Agent performs SERP analysis, extracting competitor insights, content gaps, topic suggestions.
3. Brief generation: Auto‑generate a content brief with recommended structure, headings, keywords, questions for inclusion.
4. Writing phase: Use the built-in AI writer—grounded in SERP data—to draft sections, align with brand voice, and infuse citations.
5. Optimization: The platform displays SEO/GEO combined score and actionable recommendations to improve clarity, authority, structure, and citations.
6. Content monitoring: Track content health via dashboards, receive alerts for decay, cannibalization, or dropped rankings, and use Content Guard to auto-fix and republish.
7. Publishing & tracking: Push optimized content to CMS or Google Docs, and monitor AI engine citations across supported platforms.

Frase offers a tiered subscription model based on content volume and team size, plus add-ons for scaling specific capabilities.

• Starter: Entry tier includes 1 seat and a fixed number of AI‑optimized articles per month (≈10). Annual billing offers moderate savings.
• Professional: Mid‑tier plan for small teams (≈3 seats, 30–40 articles/month).
• Scale: High volume plan for agencies (≈5 seats, 100 articles/month).
• Enterprise: Custom tier for large operations with SSO, dedicated support, and tailored volume/access.

Add‑ons are available for extra articles, audit pages, visibility prompts, and seats; they enable flexibility without tier upgrade. New users begin with a 7‑day free trial (limited to ~5 articles), no credit card required.