Frase

Frase is a unified AI content platform that bridges traditional SEO and emerging generative AI search performance (GEO), enabling content teams to research, write, optimize, publish, and monitor content from one integrated system.

The core engine centers on a conversational AI Agent that executes topic research, competitor analysis, content brief creation, draft generation in your brand voice, SEO & GEO scoring, and publishing—with human review gating each step. After publishing, the platform tracks performance and proposes updates via its Content Guard for search rank decay, and AI Visibility for tracking citations across ChatGPT, Perplexity, Gemini, Claude, and Google AI. All tools operate within a cohesive “loop” to ensure continuity and context retention across tasks.

• Frase Agent (AI-driven content loop): Automates topic research, drafting, scoring, and publishing, accelerating workflows while preserving brand voice and context. Ensures high-quality output through review gating.
• SEO & GEO Optimization Scores: Provides dual scoring metrics for search engine relevance and generative AI visibility, helping content perform across channels and revealing actionable gaps.
• Content Guard: Monitors live pages for ranking decay, drafts fixes, and awaits approval before republishing—maintaining performance over time with minimal manual oversight.
• AI Visibility Tracking: Daily monitoring of your brand’s citation and share of voice across AI platforms such as ChatGPT, Perplexity, Gemini, Claude, and Google AI—alerting you to shifts and opportunities.
• CMS Integrations & Publishing Pipeline: Seamlessly publishes optimized content to WordPress, Webflow, Sanity, Wix, or FraseCMS—eliminating copy-paste and maintaining workflow continuity.

Frase aligns with these professional personas and workflows:

• Content Marketers & SEO Managers: Use Frase to streamline briefs, score content for search and AI platforms, and maintain performance—without juggling multiple tools.
• Freelance Writers & Solopreneurs: Benefit from fast, SEO-optimized draft generation, topic research, and automated content monitoring—ideal for managing end-to-end workflows solo.
• Agencies & In-house Teams: Scale content creation across multiple sites, collaborate via shared workspaces, and export client-ready reporting—while monitoring SEO and AI visibility.

Here’s the step-by-step user journey in the current Frase UI:

• 1. Account Setup & Trial: Sign up, access a 7-day free trial with no credit card. Receive observability credits (e.g., Rank‑Ready document, research projects).
• 2. Create Document: Choose a workflow: ‘Generate Rank‑Ready Document’, ‘Start SEO & GEO Research Project’, or ‘Import URL’ to optimize existing content.
• 3. Research & Brief: Frase pulls SERP context, ranking pages, topic clusters, and question data to surface headings, semantic insights, and gaps.
• 4. Drafting: Use AI Commands or let the Agent draft in your brand voice. Context includes document title, SERP content, and on-page text to guide relevance.
• 5. Scoring & Optimization: Content receives SEO and GEO scores based on structure, readability, authority, and topic coverage—suggesting specific fixes.
• 6. Review & Publish: You approve the draft. Frase publishes to your connected CMS or FraseCMS; auto‑publish can be enabled selectively for trusted content types.
• 7. Monitoring & Maintenance: Content Guard watches live pages for decay. When issues arise, it drafts fixes. You approve and the content is updated. AI Visibility dashboard tracks citations, rank position, and share of voice across AI platforms.
• 8. Iteration: Use insights from scores, AI visibility, and audits to plan content updates; scale via teams, calendar, and cross‑site workflows.

Frase employs tiered, usage‑based pricing with a 7‑day free trial (no credit card), aligning cost with volume, features, and team size:

• Starter: Ideal for solo users—includes limited seats, sites, articles, audit pages, AI actions, and basic monitoring.
• Professional: Expands seats, domains, monthly credits, adds content calendar, internal linking suggestions, crawler monitoring, and multi‑engine AI visibility.
• Scale: Intended for agencies or multi‑site operations—more volume, client reporting, repurposing tools, expanded AI engine coverage.
• Enterprise: Custom scope—supports white‑labeling, branded portals, SSO, high-security needs, advanced API, and flexible limits.

Plans scale in volume (articles, audit pages, AI prompts), team seats, engine coverage, and automation capabilities. Pay‑as‑you‑go serves as optional overage protection for higher tiers; Starter holds at limit. Yearly billing yields discount.