Frase

Frase is an AI‑driven content optimization platform that addresses dual business challenges: ranking in traditional search (SEO) and gaining visibility in AI‑powered search engines (GEO). It unifies content research, drafting, scoring, publishing, and monitoring in one continuous loop. Frase’s agentic workflows allow organizations to reduce tool fragmentation and streamline end‑to‑end content operations while maintaining brand voice and governance.

The platform integrates competitive SERP analysis, content brief generation, brand‑aware drafting with AI (GPT‑4 backing), SEO + GEO scoring, CMS publishing, and post‑publish monitoring of AI citations and ranking decay—all within one interface. The Frase Agent functions as a conversational assistant that orchestrates each step through plain‑language commands, delivering content optimized for both search engines and AI assistants like ChatGPT, Gemini, and Perplexity.

• Frase Agent (Conversational AI Workflow) – Orchestrates content research, brief creation, drafting, scoring, and CMS publishing through natural language. Offers strategic value by collapsing the content lifecycle into a single interactive workflow, reducing manual transitions and boosting productivity. (<a href="https://www.frase.io/features/agent?utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)
• Dual SEO + GEO Scoring – Each draft is evaluated for traditional SEO factors and AI search visibility (GEO), ensuring simultaneous optimization for Google rankings and citation in AI responses. (<a href="https://www.frase.io/features?utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)
• One‑Click Auto‑Optimize – An automated optimization tool that identifies content gaps based on live competitor data and rewrites sections to enhance both SEO and GEO performance. Ensures brand consistency by respecting governance rules during optimization. (<a href="https://help.frase.io/article/195-optimize-content-in-one-click-with-auto-optimize?utmsource=openai" target="blank" rel="noopener noreferrer">help.frase.io)
• Content Guard & AI Visibility Monitoring – Tracks live pages for ranking decay and AI citation shifts (across engines like ChatGPT, Perplexity, Gemini), and suggests fixes for user approval. Enables proactive content maintenance. (<a href="https://www.frase.io/features?utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)
• Content Governance Tools – Style guide, brand voice, terms, and reference documents enable consistent tone, terminology, and accuracy across content. Empower AI to follow your editorial standards. (<a href="https://help.frase.io/article/175-intro-to-content-governance?utmsource=openai" target="blank" rel="noopener noreferrer">help.frase.io)
• Multi‑Channel Repurposing – Converts a single article into LinkedIn carousels, X threads, and newsletter snippets in your brand voice. Streamlines content reuse across formats. (<a href="https://www.frase.io/ai-writing-tools?utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)

• Solo Bloggers & Freelancers – Ideal for independent creators who need a unified tool for content strategy, drafting, optimization, and publishing without managing multiple platforms.
• In‑House Content & SEO Teams – Enables smarter collaboration with built‑in document management, brand governance, and multi‑user workflows through scalable plans.
• Agencies & Multi‑Site Brands – Supports high-volume publishing across multiple domains with content monitoring, client reporting, automation, and CMS integration capabilities.

• Account Setup & Trial: Sign up, initiate a 7‑day free trial (no credit card), receive rank‑ready and research credits. (<a href="https://www.frase.io/features?utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)
• Create Document: From the dashboard, pick one of three types: Rank‑Ready Document, SEO & GEO Research Project, or Import URL. Each consumes respective credits. (<a href="https://help.frase.io/article/176-creating-a-document?utmsource=openai" target="blank" rel="noopener noreferrer">help.frase.io)
• Research & Outline: Use Research Panel to explore SERP performance, competitor structures, topic gaps, questions, and term clusters. Build or tweak outline manually or via AI. (<a href="https://help.frase.io/article/172-run-your-entire-content-workflow-in-frase?utmsource=openai" target="blank" rel="noopener noreferrer">help.frase.io)
• Drafting: Use AI Commands or Rank‑Ready flow to generate content in your brand voice. Apply governance rules (style, voice, terms, references). (<a href="https://help.frase.io/article/172-run-your-entire-content-workflow-in-frase?utmsource=openai" target="blank" rel="noopener noreferrer">help.frase.io)
• Optimization: Open Optimize tab to score SEO and GEO, receive suggestions, or run Auto‑Optimize to rewrite sections intelligently. (<a href="https://help.frase.io/article/195-optimize-content-in-one-click-with-auto-optimize?utmsource=openai" target="blank" rel="noopener noreferrer">help.frase.io)
• Approval & Publish: Review the final draft. Frase supports manual approval; users can optionally enable auto‑publish for trusted content types to WordPress, Webflow, Sanity, Wix, or FraseCMS. (<a href="https://www.frase.io/features/agent?utmsource=openai" target="blank" rel="noopener noreferrer">frase.io)
• Monitor & Improve: After publishing, Frase monitors AI citations and search ranking decay. Use dashboards and alerts for AI Visibility and Content Opportunities to trigger updates. (<a href="https://help.frase.io/article/172-run-your-entire-content-workflow-in-frase?utmsource=openai" target="blank" rel="noopener noreferrer">help.frase.io)

Frase uses tiered subscription pricing based on usage volume and team scale. A 7‑day free trial with full feature access (limited content credits) is available without a credit card. Annual billing saves approximately 20%.

Pricing tiers (as of July 2026):

• Starter: Entry‑level tier for solo creators—includes 10 articles and 50 audit pages per month, 1 seat, SEO + GEO scoring, AI Visibility (ChatGPT & Google AI), basic Content Guard.
• Professional: Mid‑tier for teams—extends to 3 seats, 40 articles, 250 audit pages, multi‑site support, content calendar, internal linking, broader AI Visibility (adds Perplexity).
• Scale: High‑volume tier for agencies—provides 5 seats, 100 articles, 1,000 audit pages, extended AI Visibility (Claude & Gemini), repurposing tools, client reports.
• Enterprise: Custom‑priced for organizations—offers unlimited seats, domains, white‑label features, SSO, SLA, and dedicated support.